Vermeer Brand Standards

Our brand is more than our logo, our colors, our trademarks, our patents and our letterhead. It is a promise we make to our customers and a promise we all must work to fulfill every day.

Our brand, when infused into every interaction throughout the organization, helps clearly distinguish Vermeer products and services from our competition. It reinforces to prospects, customers, dealers, suppliers and team members who we are, what we deliver, and how we operate.

We’ve created this brand guide as a tool to be used internally, by Vermeer dealers and other affiliated companies, and by the press when speaking about Vermeer to ensure consistency across all communications. Using this guide for communications about Vermeer will help us present a unified brand that accurately shows our values and who we are as a company.